For the past several years as Disney pivoted toward a streaming-first business model, the company line has been that instead of movies about individual heroes leading into a bigger crossover movie, they’ll have solo TV shows, and every movie will be those crossover-scale cultural events. The Marvels is the first execution on that concept, following up on characters and settings introduced in “WandaVision,” “Ms. Marvel” and “Secret Invasion,” and I’m not watching all that shit.
This is actually kind of a painful thing, because I want to be the movie guy. I want to be the person you come to with backstory questions, but it’s 16 hours of “content” that’s cheap even by MCU standards, and I’m not doing it. I can’t do it, I have a job and a social life, but more importantly, I won’t do it. I have a shelf full of movies to watch that aren’t “content.” Disney’s explicit aim here is not to make more art, but to waste more of my time, and I’m not going to participate.
Framing this positively, The Marvels is a new experience for me! This is the first MCU movie for which I won’t have seen all the background content. How each installment stands or fails to stand on its own has always been a major issue for the MCU, and that issue is transforming. This superseries is 15 years old now. There are devoted fans who weren’t born when Iron Man came out.
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