It feels like the Disney logo at their films’ openings has extended longer and longer over the past several years, as if declaring the company’s dominance and overshadowing whatever film it leads by taking up more and more time. Frequently, we’ve seen this logo tailored to specific films, making the iconic Disney castle itself the setting of whatever we’re about to see. The individual show you paid for isn’t the important thing – it’s the Disney brand, so much so that films are shown to literally take place under the same Disney roof.
After at least five years of this and almost exactly 100 years of the Disney Company, we see Wish, the celebration of Disney designed for its centennial, and a movie that perfectly captures the contrast and competing motivations represented by the company’s storied past, the discarded failures of its history, its ongoing attempts to monetize that history and the crummy business practices that have become the norm over the past several years.
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