Jurassic World rampages through flop-filled summer

 

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All numbers via boxofficemojo.com are domestic and current as of Labor Day morning. Photos courtesy Universal Pictures. 

We’ve written before about how much better Jurassic World did than anything else, and as the summer went on that article became more and more accurate. As of this writing, only two movies — Inside Out with $348.2 million and Minions with $328.6 million domestic — have joined the list of films that made more during their entire run than Jurassic World’s monstrous $208 million opening weekend. That’s the story of this blockbuster season — these movies moved significant amounts of tickets, and nothing else really did.

 

It’s not hard to see the common thread in this trio — they’re all children’s movies, or at least all thought of as children’s movies, and they were the only children’s movies. The only exceptions are Tomorrowland, which was horribly advertised, and possibly Pixels, which is almost deliberately offensive to the parents who would be paying to see it. Everything else was significantly adult-oriented.

Kid movies have a leg up in pretty much every way imaginable — more advertising outlets through fast food toys and other merchandise, easier minds for said advertising to sway, more money per convert as they typically have to bring their parents along — but it shouldn’t be this big of a problem. Movies should be able to make money without convincing children to beg their parents to take them. The fact that the only successful movies operated on this mechanism — or a bizarre reverse of that, in Jurassic World’s case — indicates that adults in general are simply less interested in going to the movies these days, and that conclusion is backed up by the week-to-week totals.

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Applying chaos theory: An introduction to trailer analysis

We’re going to start reviewing high profile trailers on this site, and I’ll tell you the reason.

It’ll get more clicks. That’s it. That’s the reason.

The reason it won’t be trashy bullshit is because of how far movie trailers have come in the past few years and how important they’ve become to the art form. Movies release so much promotional material now, every bit of it making its own wave via social media if the movie is anticipated enough, that the material has realistically become part of the movie. It shapes expectations, caters directly to the target audience and betrays a lot about the producers’ state of mind. Obviously it’s not OK to say a movie is bad or good without seeing it, but it is OK — necessary, given the amount of work that goes into it — to glean as much as we can based on how distributors are communicating with their audience.

We’re going to go through a few examples of recent trailers, good and bad, and explain why they’re good or bad and what they tell the audience.

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Dope re-releases for snore-inducing Labor Day lineup

The thinking is the movie that’s been no. 1 for three weeks running is about poor black kids in a Los Angeles suburb whose lives helped define ’90s culture, and Dope is a movie about poor black kids in suburban Los Angeles who are obsessed with ’90s culture, so this release ought to go a lot better, but the reality is absolutely nothing good has come out since Aug. 13 and Straight Outta Compton has stayed on top mostly by default. Dope’s similarity to the recent alpha movie could end up working against it. Photos courtesy Open Road Films.

Straight Outta Compton has held for no. 1 three straight weeks now, and it has definitely been for lack of trying. The highest profile release since it came out was the critically eviscerated Sinister 2. Compton barely beat evangelist film War Room last weekend. When a movie’s tagline is as lame as “Prayer is a powerful weapon” and it had, like, no advertisements, and you can only get $2 million over on it, that’s not really something to brag about. The film looks to limp into another first place finish over Labor Day, as the only real movie slated for the three-day weekend is the Transporter reboot with some rapper nobody’s ever heard of taking over for Jason Statham. Wonder how that’ll work out.

Anyway, the time is clearly ripe for something — anything! — new to come out, and Open Road Films is filling that gap by re-releasing their Sundance darling/commercial flop Dope. While most movies that make it out of a festival go straight to arthouses and not many people hear about them, Dope was given a wide release and significant advertising, an honest shot to succeed. However, that wide release was June 19 against the second weekend of Jurassic World and the first weekend of Inside Out, and a director spliced with DNA from Tarantino, Hitchcock and Michael Bay couldn’t have drawn an audience under those conditions. Dope finished its run with a laughable $16 million, barely more than twice the $7 million Open Road paid for its domestic distribution rights in a six-way bidding war, and less than the $20 million it promised for advertising.

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Wes Craven dead at 76

Wes Craven, who destroyed and rebuilt horror as a genre almost once per decade over a 40 year career, died of brain cancer last night in his Los Angeles home.

Craven is best known for his seminal works, 1972’s Last House on the Left, 1984’s A Nightmare on Elm Street and 1996’s Scream, each of which begat a long list of imitations and ended up defining an era of horror films, much in the same way Jason Blum and Paranormal Activity created and define this era. The Texas Chainsaw Massacre, Halloween, Friday the 13th and the Scary Movie series, among many others, would not exist without Craven’s defining films.

Craven had two children, Jonathan and Jessica, with his first wife, both born in the late ’60s. He is survived by them and his third wife, Iya Labunka, whom he married in 2004.

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Sinister lives up to name, down to expectations

This film obviously comes with a severe trigger warning for people who have lived in abusive households. People get immolated and eaten alive in this movie, but the scenes of domestic abuse and resultant trauma are somehow even more graphic. Photos courtesy Gramercy Pictures.

Sinister 2 is mostly exactly what you’d expect, and as a case study it may represent people finally getting tired of all these cheap, grainy horror movies.

The film sets up several storylines which parallel and converge quite gracefully. In one, the Collins family — mother Courtney (Shannyn Sossamon) and twin boys Zach and Dylan (real-life twins Dartanian and Robert Daniel Sloan) — are haunted by Bughuul (Nicholas King) and his previous victims, particularly Milo (Lucas Jade Zumann). In another, and I swear to god this is his actual credited name, Ex-Deputy So & So (James Ransone), a minor character from the first movie, investigates their haunting. In the final storyline, the Collins’ abusive father, Clint (Lea Coco), to whom Courtney is still married, hunts them down.

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