
In 2008, Marvel took a chance on Iron Man as a proof-of-concept to fund and start up a long string of superhero movies that didn’t focus just on Tony Stark, but would also include Captain America and Thor and a long list of others that has, in recent years, become “literally anyone we can fit into this thing.”
But this wasn’t their first kick at the can. In 2000 on a much less proven market, they released X-Men in the hopes of funding Spider-Man, Hulk, Fantastic Four and Daredevil franchises. It’s easy to see the DNA behind the Avengers movies in this set — in order to push multiple franchises consecutively and avoid fatigue, Marvel’s creative directors made sure they were significantly different movies. Daredevil was a crime drama, Hulk was a monster movie and Fantastic Four was a team movie focused on family dynamics. Spider-Man, on the other hand, was a straightforward superhero movie in line with the Superman and Batman series of preceding decades.
X-Men was a surprise hit, but the materials they hoped to fund with it mostly failed. The Ang Lee Hulk is universally reviled, as is Fantastic Four. Daredevil was met with very poor reviews, but the director’s cut — a completely different film — has become a minor cult classic.
Spider-Man, on the other hand, was met with critical acclaim and became the first movie ever to clear $100 million on opening weekend.
