Anyone but You, writer/director/producer Will Gluck’s crappy modernization of “Much Ado About Nothing” that fervently insists the mid ‘00s never ended, we just got smartphones, was so successful during its first run that Sony pushed out a Feb. 9 re-release with a little extra content.
This re-release would be embarrassing if anyone found out about it – the film was still in its initial run, adding only 186 theaters for the “re-release” in total, and other than that, the numbers look like nothing changed. It dropped 23.2% that, and it had been dropping close to 25% every weekend since the Christmas season ended. It didn’t even change positions, moving from no.7 at the box office the weekend of Feb. 2 to no. 7 at the box office the weekend of Feb. 9.
A round of applause for Sony Pictures.
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