
I started writing about movies formally in January 2010 with The Book of Eli, which released the second weekend of that year more than $20 million behind Avatar, which was in its fifth weekend. I’ve heard so much about Avatar – well, I’ve heard the same two things about Avatar, that it’s a completely unforgettable visual experience and that it’s basically a dumber, bluer version of Dances with Wolves, so often – that my interest in it has already completely vanished. I was much more cynical back then and wasn’t interested in the historical significance of what was happening, so I never made time for it.
Over the coming years, as the Disney monopoly takes an increasing stranglehold on the box office, something strange happens – Avatar, this global phenomenon that pulled in $2.7 billion worldwide, a film which drove every theater and most major blockbusters to retrofit overnight to accommodate it, completely vanishes from the culture. The biggest bits of Avatar news over the years are announcements of four sequels and, much later, an amusement park, both of which are met with quiet jeers.
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