
Photo courtesy Walt Disney Motion Picture Studios
Following the success of Fifty Shades of Grey, Cinderella and Insurgent, the National Association of Theater Owners chief John Fithian has said 2015 will be the biggest year ever at the international box office and women are the reason why.
“Research by the Center for the Study of Women in Television and the Geena Davis Institute on Gender in Media has shown that only 12 percent of leading roles in 2014 went to women even though women bought half of all movie tickets. In 2015 women get a little more of the limelight,” Fithian continued. “Three successful movies so far this year had women in leading roles and sold 60% or more tickets to women. And we have so much more to come, with big female roles in horror, comedy, science-fiction, animation, family, western, thriller and action. Personally, I am so pleased that my daughter can see more women in leading roles than ever before.”

