Category Archives: Applying Chaos Theory

About that ‘Civil War’ AI marketing campaign

On April 17, the Wednesday after the film released, Civil War’s official Instagram page released five artificially generated images imagining the impacts of the war it depicts. The film is set mostly across the backroads of northern Pennsylvania and West … Continue reading

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I demand a new ‘John Wick’ movie every year until I die.

In a November 2015 essay a month before Star Wars: The Force Awakens, Disney’s first Star Wars-branded movie-product, released, an essay in Wired popularized the idea that Disney intended to make a new Star Wars movie every year until you … Continue reading

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The bust-out of Warner Bros.

Industrial-scale film distribution dates back to before World War I. In the bad old days with no way to transmit information digitally, movies had to be physically carried from Southern California outward, a supply chain that wound its way across … Continue reading

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Nostalgia dial revs, roars to ’90 in ‘The Batman’ trailer

If there is one unequivocally good thing about 2020, it’s that 1990 is now exactly 30 years ago. Because mass media nostalgia famously operates in 30 year cycles – roughly, it’s more complicated than that – that means it’s ‘90s … Continue reading

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Fucking seriously?

  The Rise of Skywalker? What? I’m trying to imagine a more lame title. Titles have never been Star Wars’ strong suit – it’s 20 years later, and I still don’t know who the phantom menace was supposed to be, … Continue reading

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