7/10 Outside the theater for Raya and the Last Dragon, a survey company stooge hands out questionnaires in cheap plastic bags meant to reassure moms who don’t really understand how COVID-19 spreads. When asked, he tells me all the big movies are doing it. I’m something of an authority on what all the big movies are doing, and I don’t need to be to know that’s a lie, but he clearly doesn’t know anything beyond what he’s told, so I don’t grill him too much.
The survey itself though, which is all about demographic information and how well the viewer connected with each of Raya’s menagerie of characters, tells me plenty. Disney wants hard data on which characters to spin off and who to aim that media at. I can’t imagine why they think a pen-and-paper survey would be an effective way of gathering this data in the age of Twitter fandom, especially for a movie that was available to stream day-of for that hefty $30 premium charge, or why the stooge is handing these things out before the movie where they’ll be largely forgotten in the theater instead of directly after, but the priorities at least make sense.
Continue reading




