7/10 “The end of the Jurassic era,” woah! The Jurassic Park series is an “era” now, OK, that’s certainly a word. And Jurassic World: Dominion is the end of that era! Don’t get sick of it now, we’ve only got one more ticket to sell you! We swear!
Very few marketing campaigns these days are comfortable selling viewers on an individual film. The pitch is always to raise the stakes, convince viewers that the new movie is an extension of what they’ve already invested time and energy into, and not going to see it would turn their enjoyment of a beloved older film into some kind of sunk cost. Little energy is spent on the question of whether or not this individual movie is good and worth seeing, but for the first time in a long time with this “era,” yeah, Jurassic World: Dominion is pretty all right.
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